Check your RA Score™ — the proprietary SEO metric that benchmarks your site against real competitors in your industry and geographic market, not the entire internet.
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The Rank Authority Score (RA Score™) is a proprietary SEO metric that measures your website’s true ranking potential by benchmarking it against real competitors in your specific industry and geographic market. Unlike Domain Authority which compares your site against the entire web, the RA Score evaluates how you stack up against the businesses actually competing for your customers.
Traditional metrics like DA apply a one-size-fits-all model — a local plumber gets scored against global media companies. The RA Score uses dynamic, market-aware benchmarking. A local tire shop in Brea, California is compared to other tire shops in nearby cities. A national e-commerce brand is evaluated against other national competitors. This produces a far more actionable and realistic assessment of your competitive position, powered by over 200 SEO signals analyzed through Rank Authority’s proprietary AI algorithm.
Every RA Score report goes beyond a single number — delivering the industry-specific insights you need to understand exactly where you stand and what to do next.
Your overall competitive SEO score, dynamically weighted against real competitors in your industry and market. Higher scores indicate stronger ranking potential against the sites that actually matter.
See exactly how your score compares to your top industry competitors. Identify who you’re beating, who’s beating you, and by how much — with a clear roadmap to close the gap.
Your score reflects your true market. Local businesses are benchmarked against local competitors within their service area. National brands are measured against national players. No more misleading comparisons.
A full analysis of on-page factors including title tags, meta descriptions, page speed, site structure, mobile readiness, and code quality — all weighted by their actual impact on rankings in your niche.
Evaluates your backlink strength relative to competitors — not in absolute terms. A DA of 25 might be excellent if your top competitors average 20, but weak if they average 50.
Measures how users interact with your site compared to competitors — including time on page, bounce rate, scroll depth, and conversion signals that influence search performance.
Traditional SEO metrics measure your site in a vacuum. Domain Authority tells you where you stand against every website on the internet — from your local competitor to Wikipedia. That’s not how search rankings actually work. You’re not competing against everyone. You’re competing against a specific set of businesses in your industry, targeting your customers, in your market.
The RA Score was built on this insight. Our proprietary algorithm uses intelligent segmentation to identify your true competitive set, then benchmarks your SEO performance across 200+ signals against that specific group. The result is a score that reflects your actual competitive position — not an abstract number disconnected from reality.
This market-aware approach means the RA Score is inherently more actionable than traditional metrics. When your RA Score is 65 and your top competitor is 72, you know exactly how much ground you need to cover. When your DA is 25, you have no idea whether that’s strong or weak for your market without doing separate competitive research.
The algorithm adapts dynamically. As your competitors improve, the benchmark moves with them. This ensures your RA Score always reflects current market conditions — giving you a real-time pulse on your competitive standing, not a static snapshot.
AI identifies your true competitors based on industry, products/services, and target audience — not generic web categories.
Local businesses are scored against local competitors. National brands against national players. Your score reflects your actual market.
Over 200 on-page and technical factors are analyzed and weighted by their impact in your specific industry vertical.
Backlink profile strength is evaluated relative to competitors, not in absolute terms. Context makes the metric meaningful.
Behavioral signals like bounce rate, time on site, and conversion metrics that indicate real-world content effectiveness.
Traditional metrics compare you to the entire internet. The RA Score compares you to the competitors that actually matter.
Whether you’re a small business owner, marketing agency, or enterprise team — the RA Score gives you the competitive clarity that traditional metrics can’t.
Stop wondering if your SEO is working. The RA Score tells you exactly how you compare to the other businesses your customers are choosing between — in your city, in your industry, right now.
Show clients a metric that makes sense to them. “Your RA Score improved from 52 to 68, and you’re now ahead of 3 of your 5 top competitors” is far more compelling than abstract DA improvements.
Use the RA Score in commercial contexts — advertising, sales materials, and proposals. Unlike DA (which is trademarked for non-commercial use), the RA Score was designed to be used in business communications.
The RA Score breakdown shows which factors are dragging your score down relative to competitors. Focus your budget and effort on the specific improvements that will close the competitive gap fastest.
Your RA Score shows where you stand. Rank Authority automates the improvements — SEO, GEO, and AEO working together so you’re visible everywhere people search.
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