Free Website Audit Tool

Free Website Audit Tool

✓ SEO Health + ✓ GEO — AI Visibility + ✓ AEO — Answer Engine

Enter your website URL and get a thorough audit across every critical SEO factor, AI search visibility gaps across 8 platforms, and answer engine optimization — the only free audit that goes beyond Google.

What Is a Website Audit?

A website audit is a full technical and content analysis that reveals exactly why your site ranks where it does — and what’s holding it back. It checks technical SEO health, on-page optimization, page speed, structured data, mobile performance, and increasingly, AI search visibility and answer engine readiness.

Traditional website audits only check traditional search factors. But in 2025, over 30% of searches now happen through AI platforms like ChatGPT, Gemini, and Perplexity — meaning a site that scores perfectly on classic SEO metrics can still be invisible to the fastest-growing discovery channel on the internet. Rank Authority’s free website audit is the only tool that scans all three dimensions: classic SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) — giving you a complete picture of your search visibility in one report.

What We Scan

Every Critical Factor. One Complete Report.

Every audit covers the full spectrum of factors that determine your visibility in both traditional search and AI-powered discovery.

Technical SEO Health

Crawlability, indexation, redirect chains, canonical tags, robots.txt, XML sitemaps, HTTPS, page speed, Core Web Vitals, mobile-friendliness, and 80+ additional technical factors.

80+ Technical Checks · Prioritized by Impact

On-Page SEO Analysis

Title tags, meta descriptions, H1–H6 structure, keyword optimization, content quality, duplicate content, thin pages, internal linking density, image alt text, and semantic relevance scoring.

On-Page Signals · Content Quality Scoring

Schema & Structured Data

Detects missing, broken, and incomplete schema markup across all major types — Organization, LocalBusiness, Article, FAQ, HowTo, Product, BreadcrumbList, and more. Schema is the bridge to AI citation.

20+ Schema Types · AI-Readiness Validated

GEO — AI Search Visibility

The only free tool that checks your AI visibility across all 8 major platforms: ChatGPT, Google Gemini, Perplexity, Claude, Microsoft Copilot, Meta AI, Grok, and You.com. See where you’re cited and where you’re invisible.

8 AI Platforms · Citation Gap Analysis

AEO — Answer Optimization

Scores your content on AEO readiness: question-answer structure, E-E-A-T signals, Featured Snippet eligibility, FAQ schema implementation, author authority, and voice search compatibility.

AEO Score · Featured Snippet Eligibility

Performance & Core Web Vitals

LCP, CLS, INP, FID — all four Core Web Vitals scored. Plus TTFB, total page weight, render-blocking resources, image compression opportunities, and JavaScript execution time.

Core Web Vitals · Speed Optimization
The Rank Authority Difference

The Only Audit That Covers All Three Search Dimensions

Every other free audit tool only checks traditional SEO. We check the full picture — because SEO alone is no longer enough.

SEO — Search Engine Optimization

Rank in Google & Bing

Traditional search still drives the majority of website traffic. We check every technical, on-page, and off-page factor Google uses to decide where your site ranks.

Technical SEO & Crawl Health
On-Page Optimization
Core Web Vitals & Page Speed
Schema & Structured Data
Mobile Usability
Internal Linking Structure
GEO — Generative Engine Optimization

Appear in AI Search Results

AI platforms like ChatGPT, Gemini, and Perplexity are now answering millions of purchase, comparison, and local search queries daily. Get audited on all eight.

ChatGPT Citation Visibility
Google Gemini Presence
Perplexity AI Indexing
Microsoft Copilot Signals
Meta AI, Grok & You.com
AI Citation Gap Analysis
AEO — Answer Engine Optimization

Become the Definitive Answer

When someone asks AI or voice search a question in your industry, your business should be the cited source. AEO is the discipline of making that happen consistently.

Featured Snippet Eligibility
FAQ & HowTo Schema
E-E-A-T Signal Strength
Conversational Content Scoring
Voice Search Readiness
Knowledge Panel Signals
How It Works

Audit, Analyze, and Fix — Start to Finish

Enter your URL, let the engine do the work, and walk away with a clear picture of exactly what’s holding your site back — and a plan to fix all of it.

1

Enter Any Website URL

Type your domain or any competitor’s URL into the audit tool above. No account, no login, no credit card — just a URL.

2

Our Engine Checks Every Critical Factor

Rank Authority’s audit engine works through your technical SEO, content optimization, schema markup, AI platform citations, and AEO readiness — typically returning your full report within 3 to 5 minutes.

3

Get Your Three Scores + Priority Issues

Your audit returns an SEO Health Score, GEO Visibility Score, and AEO Readiness Score — plus a ranked list of critical issues and quick wins sorted by ranking impact.

4

Fix Everything Automatically

Start your free trial and install the Rank Authority WordPress plugin. It reads your audit and implements every fix automatically — no developer, no manual work.

yourdomain.com — Audit Report
64
SEO Health
31
GEO Score
28
AEO Score
Priority Issues Found
Missing meta descriptions on 12 pages
Critical
No schema markup detected
Critical
LCP above 4.0s on mobile
Warning
Not cited on Perplexity or Gemini
GEO Gap
No FAQ schema for answer eligibility
AEO Gap
Fix All Issues Automatically →
Full Audit Coverage

Every Check, Every Category

Here’s exactly what Rank Authority’s free website audit covers across SEO, GEO, and AEO — more checks than any other free tool.

SEO & Technical
80+ checks
Title tags & meta descriptions
H1–H6 heading structure
Canonical tags & duplicate content
XML sitemap validation
Robots.txt analysis
HTTPS & mixed content
Redirect chains & loops
Broken links & 404 errors
Image alt text & file sizes
Mobile usability & responsiveness
Core Web Vitals (LCP, CLS, INP)
Internal linking density
GEO — AI Visibility
8 platforms checked
ChatGPT citation presence
Google Gemini visibility
Perplexity AI indexing
Microsoft Copilot signals
Claude AI awareness
Meta AI citation gaps
Grok & You.com presence
GEO citation gap analysis
AI content discoverability score
LLM crawlability signals
Competitor AI visibility comparison
GEO citation opportunity scoring
AEO — Answer Engine
40+ checks
FAQ schema implementation
HowTo schema validation
Featured snippet eligibility
E-E-A-T signal analysis
Author authority scoring
Conversational content readiness
Voice search compatibility
Knowledge panel signals
Question-answer content density
Organization schema completeness
Content freshness signals
Citation authority sources
Who It’s For

Built for Every Website Owner

Whether you’re a small business owner, SEO pro, or agency, this audit gives you the intelligence to act immediately.

Small Business

Find Out Why You’re Invisible

If your phone isn’t ringing and your website isn’t showing up in Google or AI search results, this audit tells you exactly why — and exactly what to fix first. No technical expertise required. Rank Authority can fix everything automatically once you know what’s wrong.

SEO Professionals

Lead with AI Visibility Intelligence

Add GEO and AEO scores to every client audit. Show clients the full picture of their search visibility — including the AI platforms their competitors are already winning on. Use the gap analysis to build a compelling case for your services.

Local Businesses

Dominate Local & AI Search

When someone in your area asks ChatGPT or Gemini for the best plumber, dentist, or contractor nearby, your business should come up. Our audit identifies every signal Google and AI platforms use for local authority and shows you exactly where to close the gap on your competitors.

Agencies & Consultants

Audit Any Client Site in Seconds

Run a thorough competitive audit for any prospect. Our tool digs into both the client’s site and their competitors, making it easy to demonstrate ranking gaps, AI visibility deficits, and quick wins that justify engagement — right in the first meeting.

SEO+GEO+AEO
Three search dimensions audited in every report
8
AI platforms scanned for GEO visibility
3–5 min
Average time to complete a thorough audit
$0
Cost for your free website audit
FAQ

Website Audit Questions, Answered

What does a free website audit check?

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Rank Authority’s free website audit checks every critical factor across three dimensions: SEO (technical health, on-page optimization, Core Web Vitals, schema markup, mobile-friendliness), GEO (how visible your site is across AI search platforms like ChatGPT, Gemini, Perplexity, Claude, Copilot, Meta AI, Grok, and You.com), and AEO (how well your content is structured to be cited in AI-generated answers and featured snippets). No login is required for the free scan.

How is this different from other free SEO audit tools?

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Most free audit tools only check classic SEO factors — title tags, meta descriptions, basic technical issues. Rank Authority is the only free audit that also evaluates your AI search visibility (GEO) across all 8 major AI platforms and your answer engine optimization (AEO) readiness. With over 30% of searches now happening through AI, auditing only traditional SEO leaves most of the picture invisible. We show you the complete picture.

What is GEO and why does it matter for my website?

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GEO stands for Generative Engine Optimization — optimizing your website so it appears in AI-generated search results on platforms like ChatGPT, Google Gemini, Perplexity AI, Microsoft Copilot, and others. As more than 30% of searches now happen through AI chatbots and AI-powered search engines, businesses that only optimize for traditional Google search are missing a massive and fast-growing source of visibility. A GEO audit identifies exactly where you are and aren’t being cited across the 8 major AI platforms.

Does Rank Authority fix the issues it finds, or just report them?

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Both. The free audit reports all issues, prioritized by severity and impact. When you start a free trial, Rank Authority’s WordPress plugin automatically implements fixes with no manual work required — rewriting meta tags, injecting schema markup, optimizing headings, building GEO citations, and more. It’s the only platform that closes the loop between finding problems and fixing them on autopilot. The WordPress plugin is required for automated fixes, but the audit itself works on any site.

Can I audit my competitor’s website?

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Yes. You can audit any publicly accessible domain. Competitive auditing is one of the most powerful use cases — it reveals exactly where your top competitors rank on SEO, which AI platforms they appear on that you don’t, and what AEO gaps give you an opening to outrank them. You get 3 free audits per day with no login. Rank Authority Pro subscribers get unlimited audits plus ongoing monitoring and automated alerts.

How often should I run a website audit?

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For most businesses, a monthly audit is a good baseline. However, you should also run an audit any time you launch new pages, make major site changes, update your CMS or theme, notice a drop in rankings or traffic, or when a competitor suddenly starts outranking you. Rank Authority Pro users get continuous automated monitoring that runs audits on a schedule and alerts you the moment an issue is detected — so you never find out about a problem from your Google Analytics instead of your SEO tool.

What is AEO and how does it affect my search visibility?

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AEO stands for Answer Engine Optimization — the practice of structuring your content so it gets selected for Google’s featured snippets, People Also Ask boxes, and AI-generated answer summaries. As AI-powered search becomes the default for more users, being the source that answers a question directly is worth far more than simply ranking on page one. Our audit evaluates your schema markup, content structure, E-E-A-T signals, and page authority to determine how eligible your site is for these answer placements — and tells you exactly what’s blocking you from earning them.

What technical SEO issues does the audit check?

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The technical SEO portion of the audit covers crawlability and indexation (robots.txt, sitemap, canonical tags), Core Web Vitals (LCP, CLS, INP), page speed on mobile and desktop, HTTPS and security signals, broken links and redirect chains, missing or duplicate title tags and meta descriptions, heading structure, image alt text, structured data and schema markup, mobile-friendliness, and internal linking health. Each issue is scored by its severity and its direct impact on your rankings — so you know which ones to fix first.

Do I need a WordPress site to use Rank Authority?

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No — the free website audit works on any publicly accessible website, regardless of platform. You can scan WordPress, Shopify, Wix, Squarespace, Webflow, or any custom-built site. The audit report and all scores are available for every site type. However, Rank Authority’s automated fix engine — which implements recommendations without any manual work — requires the WordPress plugin. If you’re on another platform, you’ll receive a complete, prioritized fix list that your developer can implement.

How does the audit score my GEO visibility across AI platforms?

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The GEO score evaluates the signals that AI platforms use when deciding which sources to cite in generated answers. This includes structured data coverage (schema types present and missing), E-E-A-T signals (author credentials, business entity markup, review signals), content authority indicators, topical depth and internal linking, page speed and crawlability, and citation patterns across the 8 major AI platforms: ChatGPT, Gemini, Perplexity, Claude, Copilot, Meta AI, Grok, and You.com. Each platform weighs these signals slightly differently, and your GEO score reflects your composite visibility risk across all eight.
Start Your Free Audit

Your Competitors Are Already Winning on AI Search.
Find Out Where You Stand.

Run your free website audit today. Get your SEO Health Score, GEO Visibility Score, and AEO Readiness Score — then let Rank Authority fix everything automatically.

Free scan · 7-day trial · No credit card required

Scanning — rank-authority.com
example.com
Full SEO + GEO + AEO Audit Running
Technical SEO Scan
Crawl health, meta tags, Core Web Vitals…
On-Page & Content Analysis
Schema, headings, keyword signals…
GEO — AI Platform Visibility
Checking 8 AI search platforms…
AEO — Answer Engine Scoring
FAQ schema, E-E-A-T, voice search…
Initializing audit engine…